Lucci - Grey Seamless - Medium Format Color
Swatch Watch of Switzerland met with me prior to launching their product
in the United States. I remember laughing to myself during the initial
phone discussion as my client described their product as a "plastic,
throw-away watch." Did they really think there was a market for this
product? I thought. In retrospect, rather than taking a design-and-shoot
fee, I should have asked for just a small insignificant piece of the
action. I'd be retired today!
Swatch approached me because they had seen a long-running celebrity
campaign I was shooting for Jean-Paul Germain. The campaign, which
depicted a different celebrity each month, was similar in concept
to what Swatch wanted.
Actress Susan Lucci was one of the first celebrities photographed.
The principle photography for the session depicted Susan surrounded
by a collection of interlaced, hanging watches. At the end of the
session, I made a series of glamour head shots of the actress for
P.R. use by Swatch and for Susan's personal use as well. This example
came from that group of images.
||Subject: Susan Lucci
Client: Swatch Watch U.S.A.
Creative Team: Steve Rechtschaffner, Art Director
Location: Rental Studio, New York City
Lens: 120mm Zeiss
Lighting: One electronic flash unit in pan reflector
Film: 6 x 6 Kodak Ectachrome El 64
Exposure Metering: Incident
Exposure: 1/250 second at f/8
is the key. With Susan on the studio floor, I created the image with
one Photogenic light (800-watt/seconds) bounced into a 14-inch pan
reflector, mounted on a boom, and placed about four feet in front
of the actress. The light recorded an f/8 exposure on Susan's face
and fell off two stops to the white seamless background, causing it
to record as a beautiful editorial gray.