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CONTACT:
Brooke Ritz
Ritz Camera Centers, Inc.
(301) 479-3140
britz@ritzcamera.com

SONY, POPULAR PHOTOGRAPHY, AND WESTSIDE CAMERA BRING SONY DIGITAL DAYS TO NEW YORK CITY

BELTSVILLE, Md. – October 21, 2004 – Coming to New York City the weekend of October 30th and 31st, will be another installment of the successful Sony Digital Days program running throughout the country. It will be held at New School University in the Swayduck Auditorium on Fifth Avenue between 13th and 14th streets, and the Westside Camera store associated with the program is located at 2400 Broadway, between 88th and 89th streets. Westside Camera is part of the Ritz Camera Centers family of stores.

The Sony Digital Days program was designed for all levels of digital camera photographers. The class held on Saturday is for the beginners, and the class on Sunday is labeled intermediate. Each daylong program consists of many different lessons with a professional photographer chosen by Popular Photography as the seminar leader. There will also be Westside Camera associates on hand to answer any questions. Students will be using all Sony products while they learn and practice taking digital photos.

The morning portion of the program consists of a seminar led by the photo expert; while the afternoon is set aside for students to take digital photos of a live model shoot using different levels of lighting. Because the students must return all cameras and media cards at the end of the day, the Westside Camera location at 2400 Broadway will stay open late for students who wish to purchase equipment. Westside Camera is also giving away 50 free DigiPrints for students of the Sony Digital Days program, and the Broadway store will have special discounts for that weekend only on certain products.

For additional information, prices, and a calendar of upcoming Digital Days weekends please check www.mentorseries.com/digitaldays.

About Ritz Camera Centers, Inc.
Ritz Camera Centers, headquartered in Beltsville, MD, is the largest retail camera and photo chain in the United States with approximately 1200 locations in 48 states and the District of Columbia. The Ritz Camera Centers chain of stores includes Ritz Camera, Wolf Camera, Kits Camera, Inkley’s, and The Camera Shop. All stores have Big Print Central Departments offering both traditional and digital prints “in minutes.” Ritz Camera Centers, Inc. also owns and operates Boater’s World Marine Centers, a leading marine specialty retail chain with over 110 stores nationwide.