50mm f/2.5 EF Macro Lens

"Open a whole new world to yourself with Canon's razor sharp 50mm Macro lens. Flowers, insects and everyday objects can be seen in a different way when viewed very close-up and isolated from their surroundings. This Macro lens from Canon can focus from as far as infinity to as close as 9 inches from the subject, creating an image that is 1/2 life size on the negative! What does "1/2 life size on the negative translate to? An amazing 9 times life size in an ordinary 4x6 in. print!"